Benefit Hello Flawless Oxygen Wow Liquid Foundation

Published: 2012-01-16 by Marina Milojević in Makeup

Benefit launches a brand new lineup of liquid foundations - Hello Flawless Oxygen Wow. The new product is actually going to be the first liquid foundation by this brand, and a fruit of three years of passionate brainstorming.

Benefit Hello Flawless Oxygen Wow Liquid Foundation

The brand wanted to create a product that will brighten and hydrate the skin at the same time, while making it look natural and even. The product is also envisioned as a luminous lightweight formula, similar to oxygen – an element that naturally breathes life into the skin.

The result is a line of nine shades, ranging from ivory to deep nutmeg, based on a formula that boosts cellular respiration and nourishes the skin with antioxidant vitamins C and E.

Hello Flawless Oxygen Wow Liquid Foundation is buildable and offers light to medium coverage.

The foundation will be available online from February 15, before it hits the shelves of 2,000 specialty and department stores on March 1. Suggested retail price for Benefit Hello Flawless Oxygen Wow is $34 for 1 oz.

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