In order to raise awareness for the wild tiger, Chantecaille has created a limited edition Tiger in the Wild Palette with a selection of beautiful and easy to wear cheek and eyeshades with an elegant Tiger embossing.
This year the world celebrates the Year of the Tiger and this celebration places this majestic animal in a more perilous situation. Demand has increased for tiger parts including paws, teeth, bones, and skins while the last of the tigers are being poached, hunted and exterminated for small and big profit. Also, tiger farms are sprouting in Asia catering to the illegal trade in body parts. The disappearance of wild tigers is surely the barometer of an ecosystem in trouble.
Since 1998, the last Year of the Tiger, the population of tigers in the wild has diminished from 5,000 to 3,200. With this palette, Chantecaille supports TRAFFIC, an international wildlife trade monitoring organization to help save the last tigers in the wild. TRAFFIC benefit five percent of the proceeds.