Max Factor Clump Defy Mascara

Published: 2012-12-05 by Marina Milojević in Makeup

Max Factor is launching a brand new mascara named Clump Defy by False Lash Effect. The new product should roll out internationally by the end of January 2013.

Max Factor Clump Defy Mascara is designed to build astonishing volume without clumping. To achieve this, beauty experts from Max Factor laboratories have created a special curved brush that follows the shape of the eye and uses one side for application of mascara and the other side for combing. This way, the formula is mostly distributed near the roots of the lashes, and the tips are kept as much flexible as possible. The result is maximum volume and definition without any clumps. The the rubber bristles on the brush are distributed more densely than the size of an average clump, which results in perfect lashes and greater clump-free definition.

Max Factor Clump Defy Mascara brings about 200% more volume and evenly distributes the formula. The formula is based on a dual polymer system based on waxes. It dries out more slowly while keeping the lashes glossy and flexible. This also allows for quick and easy layering and building out the volume through multiple coats.