New Face of L'Oréal Paris: Bianca Balti

The gorgeous international model Bianca Balti has just been announced as the new Ambassador of L'Oréal Paris, alongside famous faces such as Beyoncé Knowles, Rachel Weisz, Gwen Stefani, Freida Pinto, Jennifer Lopez, Doutzen Kroes, Liya Kebede, Megan Gale and Hugh Laurie.

“I am very honoured to represent such a huge brand. It is a very exciting project to be part of… the incredible dream team of spokespersons who embody the brand… and at the same time, it is such a responsibility to be able to say “we’re worth it” to all women worldwide!” declared Bianca.

This Italian beauty was only 20 when she was spotted while working a summer job in a supermarket in Lombardy. Soon she shot an ad campaign for Dolce & Gabbana and in 2005 she became one of the Victoria's Secret angels. Her beautiful pout and big blue eyes have enchanted the world's greatest designers and today she is one of the most famous models in the world.

“Bianca is incredibly beautiful, sensual, feminine and at the same time spontaneous, funny and completely genuine. She is a person that you cannot help but adore, a modern young mother, a woman of her time. We are delighted that this bubbly Italian pearl has become the new face of L’Oréal Paris”, said Cyril Chapuy, Global Brand President of L’Oréal Paris.

Bianca will be appearing in ad campaigns for Preference hair color, Elvive Nutri Gloss hair care and Color Riche lipstick.

Products mentioned in article

L'Oréal Paris COLOUR RICHE® Lipcolour

Ines Markovic

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