It's great to see brands like Yves Saint Laurent embracing social media as a part of their marketing mix. YSL has found a very original way to truly connect with their target audience and to create even stronger bond with their fans.
The new and completely exclusive YSL eye palette named “Devoted To Fans” arrives on the stage in just a couple of days. The product is a fruit of beauty collaboration with Pantone, and it will be available in very limited edition of only 1650 pieces. The sweet makeup palette is the first in line of cool future products which will be sold exclusively to fans on Facebook. The “Devoted to Fans” product line is completely produced in partnership with Facebook, which means that the product is also a digital goodie. Anyone who buys Devoted to Fans eye palette also receives various other treats such as exclusive information, sneak peeks and interesting new services via Facebook.
YSL Devoted to Fans Eye Palette #1 becomes available on July 19th for £39. The product is inspired by the Pure Chromatics line and it brings four lovely shades, including the Facebook's legendary blue and white.
Kudos to Yves Saint Laurent Beauté for being first brand in beauty industry to launch a makeup palette sold exclusively to Facebook fans. Make sure to check out their Facebook Page!