Becca Cosmetics has just introduced its First Light Priming Filter, a product designed to instantly refresh your complexion and conceal all signs of aging, dullness, fatigue, dehydration, and puffiness. This very special launch is accompanied by Becca's Glow Glossary campaign, which aims to educate the consumers about what level of glow, and what kind of finish, each of Becca's complexion enhancers will give them.
The Glow Glossary campaign is aimed at helping those less familiar with the highlighting makeup technique to understand what kind of flattering glow each of Becca's highlighters creates. In addition to a couple of existing highlighters, it also includes new two new products: First Light Priming Filter, and Soft Light Blurring Powder.
Becca First Light Priming Filter is a skin-awakening product that mimics the fresh, morning glow. It immediately reduces the look of bad complexion, and reveals bright, moisturized, glowing skin. It brings back radiance to lackluster, dull skin, and creates a perfect canvas for long-lasting makeup wear.
Formulated with Cool Light Technology that scatters translucent, violet glow to blur out imperfections, the shimmer-free formula also includes mineral-charged spring water, pear flower, sodium hyaluronate, and energizing ginger extract. This purple-colored primer, which goes on sheer, is ideal for all skin tones and skin types. The Filter retails for $38.00.
Becca Soft Light Blurring Powder is a new loose setting powder that acts as a real-life filter for your skin. Unlike traditional setting powders, the Soft Light Blurring Powder is not about making the skin matte, but transforming it into a healthy, perfected, blurred canvas.
This translucent, loose setting powder acts as a veil to conceal imperfections and set makeup, while eliminating shine for a natural, perfected finish. The Powder is available at Sephora for $38.00.
The powder is launching with a new Soft Kabuki Brush, a synthetic fiber brush designed to provide full, flawless coverage and quick and easy application. It can be used for anything, from setting the face to contouring. Its flat, dense shape collects the perfect amount of the product, buffs and blends seamlessly, for a brushed yet natural finish. The Becca Soft Kabuki Brush retails at $30.00.