Benefit is launching its soon-to-be-cult product, the Roller Lash Mascara, which promises to curl, lengthen and volumize your lashes, while giving them a long-lasting 12-hour hold.
Benefit Roller Lash Mascara is designed to give as much impact as possible. It features a dense, blacker than black formula, and specially designed brush that grips the lashes and coats them in a super-rich layer of color. As explained by the brand, the Roller Lash Mascara is especially suitable for ladies with short lashes or small eyes, or basically for anyone who would like to achieve big bold eyes. The brush is designed to elongate and curl lashes, thus creating an amazing eye-opening effect. Furthermore, the Roller Lash Mascara promises to help you finally ditch your lash curler, and get rid of the torture!
TheRoller Lash Mascara is inspired by hair rollers, and it even features a pink-rubber lid, evocative of the vintage Velcro hair rollers. Its Hook’n’Roll brush lifts and curls the lashes, while covering them with the product, from roots to tips. The brush design incorporates very small hooks, which can literally grab the lashes and curl them up. Once the lashes are lifted, the special 12-hour curve-setting formula ensures that your lashes will be kept in place. It comes in universally flattering shade of black, and features nourishing ingredients to nurture and protect your lashes. Benefit Roller Lash Mascara is launching in March 2015, and it retails at £19.50. However, you’ll get a free full size mascara with the March issue of ELLE, even before it hits the shelves.