The online-shopping revolution has led to surge in sales of counterfeit goods, while fake beauty products in particular are becoming more and more common and easily available. Unfortunately, most of us don’t know much about real dangers counterfeit beauty products pose to our health. In today’s guest post, Andrew Brodsky sheds some light on this subject…
Guest post by Andrew Brodsky, NetNames
There’s a strong awareness of counterfeit cosmetic products in the UK and Europe, due to several high-profile cases that involved serious injury and, in one case, death. UK police have confiscated thousands of different products masquerading as popular brands of makeup. In a recent raid, over 4,700 fake versions of popular MAC products, including lip gloss, mascara, foundation and bronzer were seized. These products have been found to contain an arsenal of toxic substances, from heavy metals like mercury, lead and copper to known poisons such as cyanide and arsenic. Though the problem has received some media attention in the U.S., on whole the public here is not as aware of the very real dangers posed by these counterfeit products.
What can shoppers do to avoid buying these hazardous products? In a word, consumers need to become more perceptive, especially when purchasing cosmetics online. Here are a few things to look out for:
Counterfeit cosmetics have been offered online since the beginning of ecommerce. Any time a popular new product is launched, whether it’s an iPhone or a makeup compact, a counterfeiter will try to copy it. Be smart, be safe, and keep your eyes open when buying cosmetics—your health could lie in the balance.
About the Author
Andrew Brodsky is Commercial Director of NetNames, a firm specializing in online brand protection and anti-counterfeiting services for global brands