Dermalogica introduces Daily Superfoliant, its new powder exfoliant designed to smooth away skin-aging pollution. The product builds upon Dermalogica’s success in developing highly effective mild exfoliators and, this time, it targets dirt and grime in the air. As explained by Mathew Divaris, vice president of global marketing at Dermalogica, airborne pollutants lodge into the skin, which gradually leads to visible signs of aging. The new Daily Superfoliant is a similar powder form to Daily Microfoliant, but it exfoliates skin at a much deeper level, and has a slightly higher pH. It opens the pores of the skin and lets the activated charcoal penetrate deeply to absorb pollutants.
The product is formulated using Dermalogica’s proprietary AGE Smart technology, which contains scientifically advanced ingredients proven to impact the major biochemical reactions that contribute to skin aging before they start: the formation of free radicals, the generation of Matrix Metalloproteinases (MMPs), and the development of Advanced Glycation End-products (AGEs).
The main active ingredient of the formula is Binchotan charcoal powder, which is derived from the Japanese tree Ubame Oak. The advanced formula activates upon contact with water, releasing powerful enzymes, skin-smoothing alpha hydroxy acids and anti-pollution technology. Activated Binchotan Charcoal purifies the skin as it absorbs environmental toxins from deep within the pores. A blend of Niacinamide, Red Algae and Tara Fruit Extract forms a protective layer that shields the skin against future environmental damage.
Dermalogica’s new Daily Superfoliant should be used daily, before going to bed. The idea is to remove all those hazardous pollutants that may have lodged into the pores during the day. The product is gentle enough to provide safe daily action without compromising skin’s protective barrier. In addition, it resurfaces and delivers your smoothest skin ever.
As a part of the promotional campaign accompanying the launch of its Daily Superfoliant, Demratologica has unveiled a skin pollution index tool that reveals the pollution intensity in customers’ locations worldwide and helps them in understanding skin-care risks related to the level of environmental pollution they’re exposed to. The Daily Superfoliant will be hitting the shelves on January 3, 2017, priced at $58 for a 2-oz. bottle. The Daily Superfoliant will be sold at Ulta Beauty, Bluemercury, and authorized Dermalogica spas, salons and skin centers worldwide.Advertisement