For the first time ever, Dior's sensual Rose de Grasse makes an appearance in a bath and body product. The famous upscale brand has recently released J’adore Huile Divine Oil, a precious nourishing elixir that turns your bathing experience into a true sensorial delight. This luxurious bathing oil was designed by François Demachy, who has been Dior Perfumer-Creator since 2006. Fusing Dior’s tradition and a rich legacy of savoir-faire, Demachy has derived his inspiration from Dior’s iconic fragrance J’adore. The luminous, clean fragrance, created in 1999 by Calice Becker, features a sweet, balmy composition freshened up by mandarin in the top; jasmine, plum, orchid and rose in the heart; and amaranth, musk and blackberry in the trail.
This year, coinciding with the launch of J'adore Lumiere Eau de Toilette, Dior has released J’adore l’Huile Divine Oil, which can be used both as a bathing oil and a body oil. A couple of drops of this luxurious oil will turn water into a rich, milky soak. Applied directly on the skin, the oil softens and nourishes the whole body, enveloping it in a silky soft, velvety veil.
The sophisticated notes of the fragrance J’adore have been transferred into the rich, oily texture. The floral bouquet of Ylang-Ylang Essence, Damascena Rose Essence, and Sambac Jasmine Absolute, is identical to that of its namesake perfume. As François Demachy explains: “Working on J’adore l’Huile Divine’s composition was a technical challenge. It was an exciting exercise since I had to “enter” into the perfume while targeting the most important elements. It was an introspective work that allowed me to extract the soul of J’adore.”
The launch of the scented oil is accompanied by a fresh campaign film for Dior’s star fragrance J’adore. The 45-second clip features Dior’s long-time beauty ambassador, US actress Charlize Theron. The film, named "The Absolute Femininity" is directed by French photographer and filmmaker Jean-Baptiste Mondino.