October is the National Breast Cancer Awareness Month, a time of the year when medical professionals, government agencies, celebrities and brands are joining their forces to promote breast cancer awareness, spread valuable information about the disease and work together to provide more significant access to services.
Same as every year, many of the renowned brands from the beauty industry are participating in the Breast Cancer Awareness Month, with their new and exclusive collections. Essie is one of the brands to contribute to the cause with a lovely new pink-themed collection, which is inspired by the pink ribbon - an international symbol of breast cancer awareness.
Creative Director Essie Weingarten said: “Pink is powerful, essie is built on the power of color and pink is a complete force of nature. It’s exhilarating and at the same time, it’s intensely calming, essie owes so much to pink and everything to women. So, when I stand up for the pink ribbon, I give my whole heart.”
Essie Breast Cancer Awareness Collection for 2013 will be available throughout the month of October. It brings us two gorgeous feminine shades, which can easily complement any kind of fashion style, and be suitable for any occasion. A portion of all sale proceeds from Essie Breast Cancer Awareness Collection for 2013, which is priced at $8 per shade, will be donated to Living Beyond Breast Cancer foundation, which empowers all women affected by this disease to live as long as possible with the best quality of life.Essie Breast Cancer Awareness Collection for 2013 shades include:
Essie Breast Cancer Awareness Collection for 2013
- Pink About It blossom pink with holographic glimmer
- Pink Works fresh pink with reflective red shimmer