The famous American cosmetics brand Kiehl's, which specializes in premium skin, hair, and body care products, is exploring some new horizons this summer. Kiehl's has announced its very first nail polish, which is slated for launch in July 2014.
Kiehl's Nail Polish is described as a dark glossy black shade, inspired by motorcycles and the biker-esque image that is so dear to the brand. Kiehl's was established back in 1851, as an old-world apothecary in New York's Lower East Side neighborhood. This is the exact same spot on which Kiehl's flagship store is still located today. The Kiehl's founding family, John Kiehl and his son, Aaron Morse, were avid collectors of classic American motorcycles, and if you ever visited any of Kiehl’s stores then you certainly must know that, besides Mr. Bones, motorcycles are also on display in their stores. This custom originates from Aaron Morse, who noticed that the gentlemen, accompanying their better halves, did not seem particularly interested in cosmetic products. He decided to liven-up the stores by decorating them with various items from his personal collection of motorcycles, cars and even airplanes. After he died in 1995, his desk and the great majority of his vintage motorcycles were showcased in the store at 3rd Avenue and 13th Street in the East Village of New York City.
But, the times are changing, and market environments as well… Yesterday, Kiehl's has officially launched the Men's Wing at Kiehls.com – a new digital magazine for the ultimate modern Kiehl's man. Later this year, in late July, the brand will introduce its first motorcycle inspired nail polish. The product will be launched for Khiel’s annual LifeRide motorcycle trip, a ten–day motorcycle journey, from July 12th to the 22nd, to raise awareness of HIV and funds for amfAR. This year’s ride will be the longest yet, it will start in Milwaukee and end about 2,000 miles north and east at the Kiehl’s original shop at Third Ave. and 13th St. in Manhattan.Kiehl's Nail Polish is yet unnamed, but we know that it will be available for purchase at all Kiehl’s points of distribution, priced anywhere between $15 and $18.