The famous upscale beauty brand La Mer has recently launched its new Genaissance de La Mer anti-aging collection, powered by the concentrated crystals of the Miracle Broth. Miracle Broth is La Mer’s signature ingredient, which is a blend of nutrient-dense sea kelp and other natural compounds chosen for their healing and restorative powers. Miracle broth, renowned for its legendary benefits for even the driest complexions, is a key ingredient in La Mer’s coveted Crème de la Mer formula.
In 2015, La Mer unveils the Genaissance de La Mer collection, which was inspired when a scientist at the Max Huber Research Labs discovered crystals forming in a beaker of Miracle Broth™. The founding pillar of the new collection is the Genaissance Ferment, which is obtained from an extremely rare calcified algae. La Mer uses it in combination with light refracting 24-karat gold particles to help breathe a new life to your complexion. Day by day, skin is infused with a new look of life, as it becomes more even, more lustrous, and dramatically renewed.
The new collection debuts with Genaissance de La Mer The NEW Serum Essence, a product which is described as an age-transcending serum. The lightweight, yet powerful serum promises to infuse the skin with the life-generating powers of the sea, and to boost its renewal from within.
To celebrate the launch of its new collection, La Mer has partnered with designer Kelly Wearstler to create a black lacquer and bronze vanity box for La Mer’s new Genaissance la Mer serum. Twenty-five walnut wood boxes, with a bronze lid affixed atop with a crystal, are available for purchase for $1,200, exclusively from La Mer online. Apart from this limited edition packaging, Genaissance de la Mer serum individually sells for $620, at cremedelamer.com and neimanmarcus.com.