La Mer has unveiled its new Lifting Contour Serum, which is a brand new high-performance sculpting serum for the face and neck.
La Mer Lifting Contour Serum will be available from January 2014, and its recommended retail price is $290.00. The product is claimed to be able to tighten the skin and help define and re-shape the look of the facial contours. The new rejuvenating serum is formulated with active ferments, which stimulate a natural repair of the skin. In addition, the famous premium skin care brand has created a special Lifting Contour Massage technique, together with celebrity esthetician Joanna Czech. The technique is illustrated within the new serum’s packaging, and it will also be illustrated at all La Mer points of sale. The technique is, basically, a short, 2-minute massage that stimulates so-called “muscle memory“ to improve microcirculation and help attain more lifted, young-looking appearance.La Mer Lifting Contour Serum, formulated with Lifting Ferment, supports and boosts skin’s natural collagen and elastin production, while the Perennial Brown Algae and Blue Algae, contribute to the formula with their rejuvenating marine peptides to help improve the look of skin’s density and dimension. In addition, the serum contains La Mer’s emblematic ingredient Miracle Broth, which provides vital energy for skin cells, restores the cells and protects them from further damage. As far as the practical results are concerned, after four weeks’ use you can expect to get tighter and firmer skin that appears more lifted. About 85% of women that were using the La Mer Lifting Contour Serum for testing purposes have agreed to this claim. La Mer is also announcing a new product for March 2014. This is when the brand will release a leave-on overnight mask named The Lifting & Firming Mask. In the words of the brand, the product is applied with a brush, and it has a soft and comforting, cashmere-like texture.