L’Oreal Paris is launching an exclusive new range of Color Riche Lipsticks – the Color Riche Collection Exclusive Pinks. The promotional campaign for this stunning new range, which is fronted by L’Oreal’s celebrity ambassadors, comprises custom-made velvet matte lipsticks. Each of the five new shades is inspired by one of L’Oreal Paris ambassadors: Naomi Watts, Liya Kebede, Blake Lively, Eva Longria, or Helen Mirren.
During the Cannes Film Festival 2015, L'Oréal Paris secretly prepared an exclusive campaign shoot featuring its iconic ambassadors have and exceptional special guest: John Legend. The team has created the promotional Collection Exclusive La Vie En Rose film that beautifully captures the delicate sophistication of the Exclusive Pinks range.
The new velvety matte formula of Color Riche Collection Exclusive Pinks is infused with micro fragments of mother-of-pearl, combined with velvety pigments, resulting in a radiant and intense velvet matte finish. L’Oréal Paris Laboratories have paid special attention on the balance between preserving color intensity, while avoiding a chalky effect. The collection is tailored for every woman, as it offers the perfect match for every skin tone.
L’Oreal Paris Color Riche Collection Exclusive Pinks lipsticks are available at Superdrug and Boots for £6.99 per shade.Advertisement