benefit

Main activity:

makeup

Country:

USA

Brand website: link

Benefit Cosmetics was founded in 1976 by twin sisters Jean and Jane Ford. Today, it is a global beauty brand now selling at over 2,000 counters in more than 30 countries. Their first product was a blush and lip tint called “Rose tint”, which is now known as “Benetint.” The rose flushed cheek tint remains the company’s bestselling product, with more than 10 million bottles sold.