NARS Cosmetics is a Shiseido-owned cosmetics and skin care company founded by François Nars. Nars, who is also a makeup artist and fotographer, established the brand back in 1994, with twelve lipsticks sold at Barneys New York. The minimalist packaging of all NARS products is designed by Fabien Baron. Ever since the first NARS advertising campaign in 1996, Nars creates the photography for the ads himself. The most popular NARS products are blushes, bronzers, lipsticks, and their world famous eye-shadow palettes.