Aerin Lauder Beauty: Essentials and Fall Collection

A couple of weeks ago we announced a launch of a new beauty brand, founded by Aerin Lauder, who left the position in Estée Lauder Companies only to start her own luxury lifestyle house. Well, Aerin's first makeup collection is finally unveiled, so let's take a first look!

Aerin Lauder beauty line will hit the shelves this fall, just before the holiday season. What this line is all about is the effortless beauty, a mistake-proof makeup range divided into two different collections. The first one is called Essentials, and it brings a couple of basic products that every woman should carry around in her bag, while the other one – named Fall Collection – carries versatile makeup products designed to help you create the trendiest beauty styles of the season. Following the launch of the beauty collection, the brand will introduce gift offerings during the holiday season, and an assortment of home goodies next spring.

Both Aerin collections - Essentials and Fall Collection - are priced from £20 to £120 and are available now for pre-order online and at Harrods.

• Aerin Lauder Fresh Skin Compact Makeup is a buildable foundation that also provides perfect coverage, acting like a concealer. The product is available in six shades and presented in a luxurious gold-colored case with a foundation brush. $48.00.

• Aerin Lauder Pretty Bronze lluminating Powder is floral-infused bronzer that lends a perfect dose of sun-kissed color to the cheeks. The complexion is instantly illuminated as the skin looks fresh and feels revitalized. Ideal for post-summer glow. $45.00
• Aerin Lauder Multi Color for Lips & Cheeks is an universally flattering creamy color that can be used on both lips and cheeks to create natural and fresh look. This product is designed to enhance the skin tone and make your beauty shine out brightly anytime and anywhere. $42.00
• Aerin Lauder Rose Lip Conditioner in a lovely nude shade nourishes and repairs lips, while adding long-lasting brilliant shine. You can wear it on its own or layer it over a lipstick. $28.00
• Aerin Lauder Rose Hand & Body Cream is a silky lightweight cream richly moisturizes the skin. The formula is scented with delicate rose, to calm your mind and invigorate the spirits. It also blends floral infusions of magnolia and peony to soothe and soften the skin. $40.00
• Aerin Lauder Brush Essentials is a set of luxurious blushes for Foundation, Bronzer, Highlighter, Concealer and Lip. The brushes are packed in a signature AERIN bag, embellished with rose motif. $148.00
• Aerin Lauder Essential Makeup Bag is a lovely makeup bag graced with AERIN signature rose pattern. $48.00

As for the Fall Collection for 2012, Aerin Lauder has created two style palettes. One is called Weekday, and it is ideal for more pronounced polished look that goes well with formal attire. The other one is Weekend, which is ideal for casual makeup styles and relaxed, laid-back beauty.

• Aerin Lauder Fall Style Palette combines two eyeshadow shades a blush and a highlighter in delicate and feminine colors for fresh and easy, trendy makeup. The product arrives in a sleek gold-colored case together with a dual-ended applicator. $70.00
• Aerin Lauder Lip Gloss is a high-impact lip gloss that brings a subtle hint of color to the lips, and keeps them well conditioned and soft. Available in two shades: Sweet Pea for Weekend and Perfect Nude for Weekday. $30.00
• Aerin Lauder Lipstick is a luxurious creamy lip color that leaves the lips soft and smooth and revitalizes the skin. Available in two shades: Pout for Weekday and Sunday Morning for Weekend. $30.00