Ahava Dead Sea Osmoter Eye Concentrate Youth and Cellular Energizing Serum

The prestige beauty brand Ahava, or Ahava Dead Sea Laboratories, is a renowned cosmetics company from Israel that makes skin care products prepared of mud and mineral-infused ingredients obtained from the Dead Sea. For this Fall, Ahava launches its first serum with triple concentrations of proprietary Osmoter technology, which promises to re-energize the skin around eyes and improve its health and appearance.

About a year ago, Ahava launched its Dead Sea Osmoter Concentrate Moisture and Radiance Boosting Serum, a product that recorded major success due to its effectiveness and visible, lasting results. This year, Ahava extends its serum franchise by offering a product developed specifically for the delicate eye area. The new serum is based on the Osmoter technology, which is described as a highly-potent concentrate of minerals sourced from the Dead Sea.

This mineral complex – featuring magnesium, calcium, potassium and bromine - increases skin’s natural capacity to retain water, and restores skin’s youthful vitality. The technology is named after the natural process it triggers – the osmotic pump, which prompts the epidermis to gradually lift up hydration and nutrition levels from deep within. The new Dead Sea Osmoter Eye Concentrate features a triple concentrate of the Osmoter complex, which forms an invisible film that smoothes skin’s surface and boosts its radiance. Deep within, it improves the actions of Aquaporin-3 protein, which is responsible for cellular water flow. It also increases Protesome activity, which is a cellular system responsible for detoxification and recycling. The Proteasome purifies cells from toxins, diminishes dryness and dullness, and makes the skin appear younger and more luminous.