Ahava Mineral Radiance Skincare Collection

Ahava Dead Sea Laboratories, the famous Israeli cosmetic brand, introduces its new breakthrough collection formulated to energize tired skin. The new Mineral Radiance skin care collection, rich in minerals sourced from the Dead Sea, includes everything from a cleansing gel to a detox mud mask. The range will be officially unveiled at this year’s TFWA exhibition, in October 2016, but it won’t go on sale before March 2017.

The new range of four mineral-based skincare products is formulated to protect the skin from environmental aggressors and urban pollutants, which are known to cause premature aging. The advanced formulas of this range are developed to energize the skin and increase its radiance.

Ahava’s new Mineral Radiance collection is powered by the propriety Radiance⁵Complex, which restores skin’s vital energy and makes the skin appear more youthful and beaming. According to in vitro studies conducted by an independent research institution on 40 women, the Mineral Radiance collection is able to boost skin energy by 3x, promote radiance and a healthy glow, and protect the skin from environmental damage.

“Science has shown that over time, your skin cells reduce their capacity to effectively produce energy and your skin’s defenses continue to decline, causing skin to lose its vitality and invigorating power. We’ve heard from busy women worldwide, that reaching energized, healthy-glowing skin can pose a challenge, and keeping that glow maintenance can be even more difficult,” said Barak Orenstein, Chief Marketing Officer of AHAVA Dead Sea Laboratories.

The Mineral Radiance Collection includes:

• Ahava Mineral Radiance Cleansing Gel (€22.50): an oil-free and sulfate-free cleanser;
• Ahava Mineral Radiance Instant Pollution Solution Detox Mud Mask (oil-free) to purify and calm skin€33.50);
• Ahava Mineral Radiance Energizing Day Cream SPF 20 (€47) is a daily moisturizer that energizes the skin and rekindles its glow.
• Ahava Mineral Radiance Overnight De-Stressing Cream (€52), a soothing nightly treatment hat lets the skin relax and recover from daily damage.

Stay tuned for more information! In the meantime, please visit www.ahava.com or explore social networks using #MineralRadiance and #RadiantEnergy.