Algenist extends into firming and lifting products

Algenist is a scientifically-based cosmetic brand developed in a biotechnology laboratory and founded in 2003 in San Francisco, California. Their major discovery is Alguronic Acid, obtained from algae. This compound, now widely used in skin-care products, demonstrates superior anti-aging properties and increases cell regeneration by up to 55%.

After the successful launch of Gentle Rejuvenating Cleanser ($25), Targeted Age Correcting Serum ($79), Regenerative Anti-Aging Lotion ($75), and Overnight Restorative Serum ($90), the brand has just announced a major expansion into firming and lifting products.

The new products that will hit the shelves in January are:

• Firming & Lifting Cream at $94 for 2 oz.,
• Firming & Lifting Eye Gel at $68 for 0.5 oz., and
• Firming & Lifting Intensive Mask at $52 for 2.7 oz.

Health Sciences general manager Frederic Stoeckel speaks about the collection: “With firming and lifting, it is less about wrinkles and the reduction of wrinkles, it is more about skin texture. It’s a different consumer, actually. It’s a different need.”