American brand Anthony has continued to expand its offerings for men with two new glycolic facial treatments: Glycolic Peptide Serum and Glycolic Facial Cleanser. Combined with a daily moisturizer with SPF, these products nourish, sooth, protect and prevent the signs of aging.

"Anthony, the renowned skin care brand formerly known as Anthony Logistics For Men, has a new look and philosophy developed for men and borrowed by women. Anthony skin care fuses natural ingredients with advanced technology for extraordinary results. This naturally sourced system offers myriad benefits for personal grooming — from skin care, to shaving, to bath and body. The products are easy to understand (read: no frills), allergy tested, and formulated with specific ingredients geared toward men's skin care needs. It's also a brand you can feel good about: a portion of the proceeds of each product goes to charities dedicated to increasing awareness (and the ultimate elimination) of prostate cancer as a health risk for men." Sephora.com

So what is glycolic acid and why should we be using it?

Glycolic acid, a derivative of sugarcane, is an alpha hydroxy acid (AHA) that works by breaking up dead skin cells on the topmost layer of skin resulting in newer, healthier skin. Because of its small size,it easily penetrates skin to achieve maximum effects. In addition to rejuvenating skin, glycolic acid also stimulates the production of collagen and elastin, accelerating skin healing and reducing signs of environmental damage.

Any daily grooming regimen begins with an effective facial wash. Anthony's Glycolic Facial Cleanser, their most popular product in Sephora stores for the last decade, cleanses the face and neck, gently removes dead skin cells, and helps to soften and lift beard hairs. This creamy, three-in-one lotion cleanser is enriched with glycolic acid which works to prevent ingrown hairs and razor bumps, and allows more minute hairs to be cut. Sephora explains, "Using this cleanser on a daily basis is key to achieving a closer shave—the cleaner the skin, the closer the shave. It is not recommended for overly sensitive skin." Anthony's Glycolic Facial Cleanser is formulates without:

- Parabens
- Sulfates
- Synthetic Fragrances
- Synthetic Dyes
- Petrochemicals
- Phthalates
- GMOs
- Triclosan

Ingredients: Aqua (Water, Eau), Glycerin, Disodium Cocoamphodiacetate, Glycolic Acid, Cetyl Alcohol, Stearyl Alcohol, Aloe Barbadensis Leaf Juice, Calendula Officinalis Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Ascorbic Acid, Retinyl Acetate, Tocopheryl Acetate, Ceteareth-20, Ceteth-2, Parfum (Fragrance), DMDM Hydantoin, Sodium Hydroxide, Iodopropynyl Butylcarbamate, Limonene.

$28 USD for 8 ozs at Anthony.com

After cleansing, treat your skin with Anthony's High Performance Anthony Anti-Wrinkle Glycolic Peptide Serum. Sephora explains, "This ultra-hydrating, fast-acting face serum improves the appearance of sagging skin by addressing loss of elasticity while visibly improving skin’s overall texture. It contains buffered AHA, peptides, and seaweed extract to jump start the skin rejuvenation process, minimizing the look of deep lines and wrinkles, repairing, and moisturizing." Perfect for anyone who is exposed to the sun on a regular basis or other extreme weather, a few drops of this paraben-free product should be applied to each area that you wish to treat and then gently massaged into skin with sweeping upward movements.

Ingredients: Aqua (Water, Eau), Glycolic Acid, Glycerin, Polysorbate 20, Palmitoyl Hexapeptide-19, Palmitoyl Tetrapeptide-7, Palmitoyl Hexapeptide-12, Laminaria Ochroleuca Extract, Caprylyl Glycol, Pullulan, N-Hydroxysuccinimide, Biotin, Chrysin, Chlorhexidine Digluconate, Butylene Glycol, Hexylene Glycol, Steareth-20, Xanthan Gum, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Tetrasodium EDTA, Citric Acid, Sodium Citrate, Ammonium Hydroxide

$55 USD for 1 oz at Anthony.com

The final step in any daily face care regime should be an effective moisturizer with SPF. Created for all skin types, Anthony's Daily Cream SPF 30 is a quick-drying daily moisturizer with broad-spectrum sun protection that visibly improves skin's elasticity and appearance. To be used after Anthony's High Performance Anthony Anti-Wrinkle Glycolic Peptide Serum, the moisturizer, Anthony’s Day Cream Broad Spectrum Sunscreen SPF 30 provides an elegant infusion of squalene, vitamin E, and hyaluronic acid to effectively protect and comfort skin with healthy hydration. The blend supports skin's natural exfoliation process and improves the appearance of skin pliability and firmness for multiaction benefits. Note: If using as a sunscreen, reapply every 2 hours or after 80 minutes of swimming or vigorous activity.

Ingredients: Avobenzone 1%, Octinoxate 7.5%, Octisalate 5%, Oxybenzone 6%. Inactive Ingredients: Aqua (Water, Eau), Caprylic/Capric Triglyceride, Corn Starch Modified, Cetearyl Olivate, Diethylhexyl 2,6-Naphthalate, C12-15 Alkyl Benzoate, Sorbitan Olivate, Gluconolactone, Cyclopentasiloxane, Glycerin, Squalane, Sodium Hyaluronate, Tocopheryl Acetate, Caprylyl Glycol, Aminomethyl Propanol, Xanthan Gum, Carbomer, Phenethyl Alcohol, Trisodium Ethylenediamine Disuccinate, Calcium Gluconate, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate"

$34 USD for 3 oz at Anthony.com

First time purchasers at Anthony.com can receive 15% off their first order when joining their mailing list. Free shipping and three free samples are included with every order of $50 USD or more. And for a limited time, all orders over $65 USD receive a free Dopp bag.

www.Anthony.com