Butter London Bespoke Colour Cosmetics

Butter London Bespoke Colour Cosmetics is launching in August 2013, and it brings no less than 40 different stockkeping units including eye pencils, mascaras, cream eyeshadows, cream blushers, tinted lip balms, lipsticks, mascaras and, of course, nail lacquers. The shades and colors are very bright and vivid, and they feature a tag line “Rock Your Colour.” The brand’s first venture into the color cosmetics happened last year, when they released the Lippy Liquid Lipstick, a hybrid lipstick/lip gloss, which was a major success.

Speaking about the collection, Leslie Freytag, president and chief executive officer of the company, said: “Women have embraced wearing crazy colors on their nails… The next trend is moving that color onto the face.” Katie Hughes, the brand global color ambassador added: “The shades you’ll see in this collection are true to the brand in that they’re vibrant, unexpected and on trend, while our formulas are versatile, buildable, long-lasting and, of course, free of parabens and phthalates.”

Butter London Bespoke Colour Cosmetics will begin its rollout in all Ulta stores, expanding into Henri Bendel in September. The products will be priced at $20 and below.