Chanel Beauty About Chanel Rouge Allure L'Extrait

We announced the launch of the newest Chanel Rouge Allure L'Extrait recently in our news, so we wanted to add more about the rouge itself and the available colors. Chanel Beauty explained the campaign and its inspiration so we gladly share the news with you.

THE NEW HIGH-INTENSITY LIP COLOUR, CONCENTRATED RADIANCE, AND CARE

It is part of a daily routine, and yet it is anything but trivial. What do we hope to achieve by applying
lipstick? The symbolism of it often goes beyond a simple desire to accentuate our lips with color. We wear it for the boldness it inspires in us, the confidence it gives us. The perfect lipstick is one that makes us feel our best. It stays vibrant and comfortable all day long; it highlights rather than dulls. It pulls a makeup look or an outfit together. It reflects an intention, a style.

When CHANEL created ROUGE ALLURE in 2006, the House aimed to encourage this form of self-expression by elevating the experience of wearing lipstick and transcending purely aesthetic expectations. ROUGE ALLURE is no ordinary lipstick: the click of its case is both distinctive and inimitable. Its intensity is a hallmark of the CHANEL allure and reminds us, among other things, of the brazenness of wearing red lipstick, a symbol of women’s liberation, in the 1920s.

The House of CHANEL drew inspiration from these images of femininity and power to create ROUGE ALLURE L’EXTRAIT. The CHANEL Makeup Creation Studio joined forces with CHANEL Research to develop the ultimate lipstick, which reveals the strength of those who wear it.

More than just lipstick, it offers concentrated color, radiance, and care, creating an intense, satiny makeup look that is nothing short of daring. Its slim new case has been redesigned to fit a golden refill cartridge, without losing the iconic ROUGE ALLURE click. With ROUGE ALLURE L’EXTRAIT, makeup becomes a way of making a statement and fully asserting one’s individuality. Apply with confidence, and define with precision.

CONCENTRATED COLOUR
With its high concentration of pigments, ROUGE ALLURE L’EXTRAIT delivers unparalleled color intensity from the very first swipe. A collection of 20 bright, bold, varied lip colors that range from
intense beige to fiery red and deep pink. Their powerful, symbolic names are a fitting reflection
of each hue: ROUGE AUDACIEUX, ROUGE LIBRE, ROSE IMPULSIF…

CONCENTRATED RADIANCE
ROUGE ALLURE L’EXTRAIT contains ingredients with powerful light-reflecting properties, for lips that are visibly smoother and extremely luminous. It has a satiny finish that illuminates and enhances lips, casting them in their best light.

CONCENTRATED CARE
ROUGE ALLURE L’EXTRAIT is enriched with a complex that combines ume flower enfleurage oil and plant waxes, for nourished, moisturized, and protected lips. In just one swipe, the formula melts onto the lips and delivers an instant feeling of comfort (+41%). Lips stay moisturized for up to 12 hours (+48%). Immediately after application, they feel smoother (+61%) and suppler (+37%).

ROUGE ALLURE L’EXTRAIT offers an intense, satiny, long-lasting makeup look and arrives in twenty different colors:


812 A light pink beige
814 A light caramel beige
818 A warm pink
822 A fresh pink
824 A brownish rosewood
828 A rosy brown
832 A pinkish-red
834 A bright red pink
838 A vibrant fuchsia pink
844 A bright pink
848 A bright coral
852 A poppy red
854 A powerful red
858 A cherry red
862 A light terracotta
864 A terracotta red
868 A burgundy red
872 A crimson red
874 A garnet pink
878 An intense plum

CHANEL ROUGE ALLURE L'EXTRAIT is presented on the official Chanel website available at the price of $55.

Source: Chanel press release