Chanel Noir Allure

In September 2022, Chanel presents the newest mascara Chanel Noir Allure - an all-in-one mascara with a four-dimensional result that gives volume, length, curl, and definition to our eyelashes.

For the first time, the House of CHANEL has infused black mascara with a touch of red to intensify and add depth to the eyes. The new brush also boasts a hint of red: slim, flexible, and elegant, it captures every last lash, creating an optimal fanned-out effect.

Its shape is unmistakable. Its black lacquered case illuminated with gold says everything about its iconic, desirable signature. The irresistibly intuitive way it opens seems just as obvious. However, something has changed.

A longer silhouette that suggests a well-kept secret, a name that should be self-evident but only serves to deepen the mystery... It can be nothing else; is it really what we believe it to be?
NOIR ALLURE is writing the next chapter of a story narrated by an inimitable click, one that is endlessly chic, that of the CHANEL allure.

A MATTER OF ALLURE

Eyes convey the sincerity of emotion, the murmur of a desire, from beneath boldly curled, perfectly defined lashes enhanced by intense color. The new mascara by CHANEL, NOIR ALLURE, encompasses the essence of the CHANEL allure, along with every detail of its singular vocabulary.
Following Gabrielle Chanel's avant-garde footsteps, it bears its paradoxical character well, both breaking with the traditional notion of what a mascara should be and holding the universal secret to beauty for all women. A challenge to time and trends, it offers the ideal combination of aesthetic appeal, functionality, and performance.

A new accessory in the iconic CHANEL wardrobe, NOIR ALLURE is the epitome of the CHANEL allure, down to the tips of the lashes.

Of course, there is the elegant click, an echo to the sound of the House’s emblematic lipstick. Like ROUGE ALLURE, NOIR ALLURE makes every day extraordinary and restores this beauty step to its full splendor. Redesigned to adapt to this new, monolithic tube, the clever, patented opening and closing system guarantees that the airtight case remains perfectly sealed. A refined silhouette that highlights the sensuality with which it is applied, the affirmation of a confident woman who is aware of her allure.

A VIBRANT, MYSTERIOUS SHADE OF BLACK

At CHANEL, the color black is both one and many. Never the same, but always distinct. For NOIR ALLURE, CHANEL enriched its iconic shade with an additional hue. Maximally intense, it has been masterfully infused with a hint of red. This subtle flicker of fire is only noticeable during the application in the privacy of a mirror reflection.

Though imperceptible, its presence is key: it renders this new shade of black even more vibrant and magnetic, mysterious and indefinable, that of those who mesmerizes with a flutter of the lashes. Elegant, bold black: NOIR ALLURE frames the eyes with unique intensity.

Never do too much or too little. Striking the perfect balance that defines this sophisticated yet simple, pared-back design is synonymous with the CHANEL allure. Like a dress that transforms a silhouette with the magic of its complex, invisible structure, NOIR ALLURE mascara enhances without being seen.

In just one click, it improves lashes in every way. Volume, maximum length, bold curl, and flawless definition: eyes transform in all dimensions in one swipe. NOIR ALLURE delivers a flawless makeup look from every angle and imbues it with timeless yet modern elegance—concentrated performance for a visible transformation free of ostentation yet impressively noticeable.

A CONDITIONING FORMULA THAT HAS IT ALL

Combining practicality with aesthetics, uniting refinement with comfort: the CHANEL allure has never strayed from this ideal held by Gabrielle Chanel. NOIR ALLURE reinterprets this standard with its unique formula. Exceptionally high performing, it is smudge-proof and transfer-proof, does not flake, and glides smoothly onto lashes for an easily achievable makeup look. Paired with a specially designed brush, its expert formula delivers the perfect amount of product in a single swipe for perfectly defined, separated, fanned-out lashes.

Its conditioning formula features three naturally derived waxes - beeswax, carnauba wax, and rice wax - which respectfully enhance lash volume, curl, and length for a lasting look. It is infused with provitamin B5, which was chosen for its hydrating and fortifying properties, so it protects lashes with every application.

AN OBJECT OF BEAUTY

The inside must be as beautiful as the outside. NOIR ALLURE features a new brush that was inspired by the principle of the CHANEL allure. Deceptively simple, it conceals an elaborately complex form that combines sensory appeal with effectiveness. Meticulously designed to offer four effects, including volume, curl, length and definition, it allows for flawless application free of compromise.

Slim and flexible, it has several rows of thin spikes: the space between them acts as a product reservoir, delivering the perfect amount to lashes. Lastly, the final secret hidden by this precious black nectar, the NOIR ALLURE brush, is a burgundy color, a nod to the lining of CHANEL’s iconic bags...
Sight, touch, sound, complete effectiveness. The sensuality of a beauty step accentuates a woman’s confident, assertive femininity—the elegance of iconic color and signature. NOIR ALLURE or the CHANEL allure expressed fully in a gaze.

Pair NOIR ALLURE with an LES 4 OMBRES called INTENSITÉ exclusive creation, which reveals a palette composed of four natural satin shades.

The new, limited-edition shade of STYLO YEUX WATERPROOF, BLEU CARBONE, enhances and intensifies the eyes.

CHANEL NOIR ALLURE mascara will be available in stores on September 1st, 2022.

Source: Chanel press release