Chanel Perfection Lumiere Foundation

Chanel launches a new foundation line this fall. The new line will become available in late September under the very suggestive name: Chanel Perfection Lumière. The line offers the widest shade range and two proprietary complexes intended to perfect skin.

Christine Dagousset, executive vice president of Fragrance and Beauté for Chanel in the U.S. said, in an interview for WWD, that the goal of the brand was to “create a ‘perfect’ foundation: one that adjusts to the skin needs of every ethnicity and stays in place with a flawless finish.”

The formula is created with two proprietary complexes: Perfect Skin Affinity Complex and Perfect Light Control Complex.

Both of them work together to create an invisible second skin that reflects the light like never before. The formula contains two types of hemispherical powders: semi-sheer for luminosity, and mineral-coated for blurring the appearance of skin imperfections. The new foundation offers 15 hours of wear and semi-matte finish that works on all skin types and in all circumstances. It will be available in 23 shades, 20 of which will be distributed in the U.S. starting from late September.