Clé de Peau Reinvents its Classic La Creme
Published: 2019-10-22 by Marina Milojević
The prestige, Shiseido-owned skincare brand Clé de Peau Beauté updates its iconic high-performance face cream, La Crème. The recrafted masterpiece is poised to launch in Spring/Summer 2020. Clé de Peau Beauté’s classic was first launched in 1982, and it came with a promise to work in every layer of the skin to tighten, brighten, and reduce the appearance of the signs of aging.
The original recipe had been constantly evolving, with each new version more potent and sophisticated than the earlier ones. The latest discoveries from Clé de Peau Beauté’s ongoing research are always distilled in the each new version, making the latest one also the best.
Launch event in London
The revisited classic is founded on a unique insight of Skin Intelligence, which is the ability of the skin to distinguish between good and bad stimuli, and transfer information between the cells. The new formulation incorporates the yeast-derived CeraFerment Extract, which boosts skin’s ability to regenerate and regain its firmness. A special proprietary blend, the Skin-Empowering Illuminator, combines five key ingredients to enhance the skin’s ability to repair and defend against environmental factors: Platinum Golden Silk Essence, Japanese Pearl Shell Extract, Theanine, Perilla Extract, and Angelica Acutiloba Extract.
In total, this exceptionally rich and luxurious cream blends more than sixty carefully curated ingredients chosen for their ability to improve the appearance of the skin and make it visibly rejuvenated and denser in just 12 weeks. Faithful to the original, the new La Crème is presented in an exquisite jewel-like packaging.
Ms Yukari Suzuki, Clé de Peau Beauté Chief Brand Officer, Ms Felicity Jones, Clé de Peau Beauté Global Brand Ambassador and Mr Katsunori Yoshida, Clé de Peau Beauté Lab Chief Technology Officer
In addition, Clé de Peau Beauté has, also, for the first time ever, launched in Europe. The brand, which is now available in 14 countries and regions, is retailing exclusively at London's luxury department store Harrods.