Elizabeth Arden introduces Flawless Start Instant Perfecting Primer

January sees the launch of Elizabeth Arden’s new Flawless Start Instant Perfecting Primer, which is designed to help transform your skin into a perfect canvas. This universal primer prepares your skin for flawless makeup application, while also prolonging its wear. You may also use the primer on its own, to refine the texture of your skin, diminish the appearance of fine lines and wrinkles, and minimize the look of pores.

The Flawless Start Instant Perfecting Primer by Elizabeth Arden has a silky, extremely light texture, and is formulated without any oils. The product is ideal for all skin types and tones, and it also hydrates and brightens the complexion. A consumer survey, based on the opinions of 110 women aged 30-55, has revealed that 3 of 4 women say that the Flawless Start Instant Perfecting Primer makes their skin appear about 5 years younger. No less than 86% of the subjects felt that this primer gives them a soft-focus look.

The product is formulated with Triple Blurring Complex, which blends micro-blurring ingredients to instantly smooth and perfect the look of skin. Thanks to the complex, which diffuses light to blur imperfections, the pores, lines, and wrinkles will appear less obvious. The brand has also used the time release skin balancing technology to deliver moisturizing ingredients such as hyaluronic acid and a botanical extract. In addition, the formula incorporates hollow silica beads, which absorb oil for a matte, shine-free look, ensuring the long-lasting, comfortable wear of your makeup.

Elizabeth Arden Flawless Start Instant Perfecting Primer is hitting the shelves on January 4, 2016. The product is priced at £28/ €33 for a 30ml tube.