ESTÉE LAUDER BRAND FORMS COLLABORATION WITH AERIN LAUDER AS SHE LAUNCHES AERIN LLC

The Estée Lauder brand announced a new collaboration with Aerin Lauder and her new luxury lifestyle brand AERIN LLC.

The Estée Lauder brand will be the exclusive beauty partner to AERIN LLC in launching a beauty line under the AERIN name to be sold at select Estée Lauder counters.

Aerin Lauder will continue to be actively involved in the Estée Lauder brand, serving as creative consultant and becoming its Style and Image Director. She will also continue as the brand’s global ambassador and spokesperson, a position she has held successfully for many years. She will also remain a member of The Estée Lauder Companies Inc. Board of Directors, which she joined in 2004.

Looking forward to this collaboration, Ms. Lauder said, “I’m thrilled to continue playing an active role in the iconic Estée Lauder brand, including serving as global brand ambassador and spokesperson. At the same time, I look forward to pursuing my vision to create the AERIN brand. As I launch this new business, I am excited to have the extraordinary team at Estée Lauder as my partner in creating a beauty collection that will reflect my new brand’s style and spirit. I look forward to our future together.”

William P. Lauder, Executive Chairman of the Estée Lauder Companies is very excited that Aerin is following her vision with her innate style and creativity to expand her brand-building skill to new luxury and prestige products. He's also delighted that as its creative consultant, she will continue to devote her talents to the ongoing success of the Estée Lauder brand and looks forward working on establishment of the AERIN beauty business.

Fabrizio Freda, President and Chief Executive Officer of the Estée Lauder Companies is also thrilled to be working with Aerin: “I am so grateful for all of Aerin’s fantastic contributions to our Company and am delighted that she will continue to be an active part of the Estée Lauder brand. I wish her the very best in achieving her dream as she is incredibly talented and truly deserving.”

Jane Hertzmark Hudis, Estée Lauder Global Brand President stated that Aerin’s contributions to the creative vision for the Estée Lauder brand have been extraordinary and helped lead the brand into a new era of growth and success. ''As she launches her new venture, we are very excited that she will continue as global ambassador for the Estée Lauder brand and serve as its Style and Image Director. We also look forward to working with Aerin to introduce the AERIN beauty collection.”