Estée Lauder New Dimension Transformative Beauty Collection

As announced a couple of weeks ago, Estée Lauder is getting ready to introduce a completely new line of transformative skin care – the New Dimension Transformative Beauty Collection. The collection, which is fronted by Eva Mendes, will make its travel retail debut in July, before it rolls out at all Estée Lauder counters in September 2015. As the big date approaches, the house of Estée Lauder has decided to give us more information about its biggest innovation since the introduction of the (Advanced) Night Repair in 1982.

In a nutshell, the New Dimension Transformative Beauty Collection, is centered on the idea of improving the skin’s structure and volume. The collection is all about the transformative power of cosmetics, but not in a classic, anti-aging sense. The range is quite versatile and it is tailored for women of all ages, to help them transform their appearance by defining the look of contours. The full range includes the New Dimension Shape + Fill Expert Serum (in 30ml and 50ml bottles), the New Dimension Expert Liquid Tape (in 15ml tube), the New Dimension Shape + Sculpt Face Kit and New Dimension Shape + Sculpt Eye Kit.

Estée Lauder New Dimension Shape + Fill Expert Serum is the central item of the collection. The serum is designed to promote skin’s natural resilience, lift, and elasticity from the inside out. The product is based on elastin and fibronectin, which are potent actives known to fortify skin’s inner structure. It should be applied to clean skin, before moisturizer, and it can be used both night and day.

Estée Lauder New Dimension Expert Liquid Tape is a targeted treatment for specific areas of the face. It comes in a 15ml tube with precision-tip applicator, and should be used for tightening and toning selected areas such as upper cheekbones, temples, or the eye area.  

In addition to the skin care items, the New Dimension also includes two make-up kits to help consumers to instantly add some depth and dimension to their face. These are, basically, sculpt-and-contour palettes that are specifically designed to enhance and correct one’s natural bone structure. The New Dimension Shape + Sculpt Face Kit includes one light tone, which should be used to accentuate facial features, and a dark shade that highlights hollows, sculpts, and creates shadows.

The New Dimension Shape + Sculpt Eye Kit is designed to help consumers to visually reshape their eyes. This palette features three different formulas: a Smoothing Base, a Contour Shade and a Highlighter Cream.

The 50ml Serum retails at $89.00, while the 30ml bottle costs $70.00. The Dimension Expert Liquid Tape is priced at $50.00 for a 15ml tube, while the make-up kits retail at $50.00 for the face kit, and $40.00 for the eye kit. All products are currently available for pre-order at esteelauder.com. The in-stock date is on or before June 15, 2015.