Estee Lauder's Pure Color collection welcomes the Pure Color Love Lipstick in four fashion-forward finishes! The quirky new range is inspired by the notion that there are no rules in love! Translated into makeup talk, this means that the Pure Color Love Lipstick comes in a full rainbow of amazing shades, ranging from innocent nudes, to sultry reds, and dark, nocturnal purples - each ready to be mixed and matched with one another!

The Pure Color Love Lipstick is available in four different finishes. Cremes, Chromes and Shimmers have a deliciously balmy texture, while the Mattes are bold and rich, yet weightless. Each of the 30 shades comes in a luxurious gold-colored tube, encased in a transparent outer shell. The shape of the lipstick bullet is quite unique. Its triangular tip sure looks pretty, but it also makes the application much easier. Use the tip as a liner, and the sides for a precise coverage.

With no less than 30 shades available, the possibilities are endless. Dare to experiment by mixing colors and finishes. The Cooled Chrome shades are particularly interesting, because they go on fairly sheer they double as great top coats. Layer them over any other shade to take your daytime look to night, in a flash!

Ultra Mattes feature an ultra-soft, lightweight formula with a velvety matte finish and intense coverage.

Ultra Mattes

• Bar Red
• Blasé Buff
• Burning Love
• Hot Streak
• Juiced Up
• Love Object

• Naughty-Nice
• Proven Innocent
• Raw Sugar
• Rebel Glam
• Rose Xcess
• Shock & Awe
• Up Beet

Shimmer Pearls, Cooled Chromes, and Edgy Creams are formulated with color-true pigments, offering a medium, buildable coverage.

Shimmer Pearls

• Flash & Chill
• Haute & Cold
• Sky High
• Sly Wink

Cooled Chromes

• Moon Rock
• Nova Noir
• Pocket Venus

Edgy Cremes

• Crazy Beautiful
• Hi-Voltage
• Hot Rumor
• Naked City

• Orchid Infinity
• Pret-A-Party
• Radical Chic
• Strapless
• Wild Poppy

Estée Lauder Pure Color Love Lipstick is now available for $22 per shade, on esteelauder.com and ulta.com.