Estee Lauder Pure Colour Stay-On Shadow Paints

January 2013 sees the launch of the new Estee Lauder Pure Colour Stay-On Shadow Paints, which are designed to 12-hour wear without creasing or fading when applied.

The new long-wearing Shadow Paints form Estee Lauder have already been used and tested at Derek Lam Spring 2013 fashion show, but thanks to the BritishBeautyBlogger and ReallyRee, we have a sneak peek at the shades and the textures of these richly pigmented shadows.

The shadows are soft and creamy and they are very easy to blend and apply. Depending on the ammound of the product you use, the Pure Colour Stay-On Shadow Paint can look very sheer or it can build up into a bold and intense vibrant eye color. There are nine shades in total launching in January, and htey are ranging from neutral beige, silver and gold, all the way up to coppers, greens and purples. The full range comprises of 15 shades, and the rest of them will be introduced throughout the spring of 2013.

Estee Lauder Pure Colour Stay-On Shadow Paints will be launching in January 2013 at Estee Lauder counters in the UK. The price is set at £19 per shade.