Estée Lauder Re-Nutriv Ultimate Lift Regenerating Youth Collection

The house of Estée Lauder celebrates the 60th anniversary of its renowned Re-Nutriv anti-aging collection. To mark the occasion, the famous upscale beauty brand introduces the new Re-Nutriv Ultimate Lift Regenerating Youth line, designed to reveal a more lifted, firmer, radiant look.

The collection pays tribute Estée Lauder, the late co-founder of Estée Lauder Companies, who is remembered for her legendary love of flowers. Each of the items from this age-defying range is powered by the brand’s proprietary Floralixir™ Dew, which harnesses the powers of Himalayan Gentian and Brazil Everlasting, two precious flowers that thrive in extreme environments.

Himalayan Gentian is a flower prized in Ayurvedic medicine, and known to survive both extremely low temperatures and the most severe UV radiation. On the other hand, Brazil Everlasting flourishes despite a very dry winter, poor sandy soil, and intense UV exposure. In the words of Nadine Pernodet, vice president of global R&D at Estée Lauder: “Whatever has been able to survive extreme conditions is definitely something that has powerful molecules to repair and protect. The secret is how to translate this for skin benefit.”

These potent botanical extracts are infused into the mineral-enriched Ionic Water, full of critical minerals and micronutrients, to form the Floralixir™ Dew, which has shown remarkable anti-aging results. This innovative ingredient may dramatically improve the firmness and strength of the skin, as it restores skin’s inner matrix and increases its collagen production. The product range - consisting of a rich Creme, a lighter Creme Gelée, a Serum and an Eye Creme – can be used by consumers of all ages. It promises to deliver immediate results in terms of radiance and luminosity, and long-term anti-wrinkle reduction.

For maximum results, Estée Lauder recommends Ultimate Lift Regenerating Youth Ritual: Every morning and night after cleansing, apply the Serum to face, avoiding eye area. Follow with Creme or Creme Gelée and Eye Creme.

Estée Lauder Re-Nutriv Ultimate Lift Regenerating Youth Collection is rolling out in about 10,000 doors, including Neiman Marcus, Nordstrom, Lane Crawford, and Harrods. The Eye Creme comes with a price tag of $155, while the rest of the products retail at $295. Launching soon at Sephora.