Eyeko Bespoke Macara – the perfect mascara for you!

British beauty brand Eyeko has debuted its new Bespoke Mascara, which is an innovative beauty product based on a custom-build formula for each individual customer!

The Bespoke Mascara debuted in London’s Harvey Nichols, on Wednesday. The brand has installed a new Bespoke by Eyeko mascara bar, where customers can get in contact with Eyeko’s eyelash stylists, and find out more about their ideal combination of formulas, colors, and brushes. The discussion with a lash stylist and a mascara editor takes about 15 minutes. During the session, the team will figure out the best mascara for the lashes each customer wants, while also giving advice on lash care. At the end, each customer walks away with a personalized box, ornamented with a wax seal and the customer’s initials.

The Eyeko Bespoke Mascara is available in 100 different possible arrangements of formula, color and brushes. According to the brand, more combinations will be added later. The mascara (delivered with a mirror and a lash comb) retails for $35, or £28.