Gucci Brume De Beauté

Gucci Beauty presents Baume Nourrissant Universel and Brume De Beauté, the House’s newest on-the-go, genderless additions to its makeup line. Infused with caring ingredients, Baume Nourrissant Universel is a universal nourishing balm encased in a beautiful compact, while Brume De Beauté is an all-in-one prep, set, and refresh beauty mist with soothing and hydrating properties. Available from June 2022, the new products offer beauty lovers weightless and comfortable formulas that provide a healthy-looking glow and create fresh and natural looks,an all-in-one go.

Gucci Brume De Beauté – Beauty Mist

A beauty mist to prep, set, or refresh the skin, Brume De Beauté is a hybrid product formulated with soothing and protective ingredients, as well as hydrating properties of up to 48 hours. Helping to shield skin from pollution, it can be used to hydrate the face for a glowing skin finish – before, during, or post makeup wear. Multi-use and genderless, use it to prepare skin for makeup, set the final look, or refresh it in a cloud of hydration at any time during the day.

The Formula and Application

Gucci Beauty’s signature Black Rose Oil is the formula’s secret ingredient, creating the mist’s soothing and antioxidant properties. Infused with Hyaluronic Acid, the mist provides hydration and a healthy-looking glow skin while a blend of film former actives help set makeup. From preparing the skin to perfecting and maintaining a fresh face throughout the day, Brume De Beauté is a mist that does it all.

The Design and Range

Housed within a transparent pastel pink glass bottle and finished with a gold trim, Brume De Beauté looks beautiful in any makeup bag or on any dresser and is available in one universal formula. Additionally, the pump provides a lightweight cloud of mist for a comfortable application and a self-cherishing moment.

The Campaign

In a natural garden setting featuring a black rose – the key ingredient in both products – the balm and mist are captured by Mark Peckmezian on a plinth, surrounded by a lush green park filled with colorful flowers. Meanwhile, in a similar nature-filled setting, a diverse cast of models are seen smiling and posing with their chosen product to showcase the power of nature, while additional campaign films by Max Siedentopf for the products appear as a wacky science experiment with each element reflective of the ingredients in the balm and mist. Here the idea of perfect harmony manifests in the form of all the ingredients working together with a series of chain reactions, while jaunty music increases in speed as each reaction occurs. Lastly, campaign films for application tips interpreted by the same models from the visuals are set to a musical backdrop that features a female voice sweetly singing about the products’ benefits. 

Gucci Brume De Beauté – Beauty Mist is available from June 1st, 2022 at the suggested price of $76.00.

Source: Coty press release