Herbal Essences Naked Collection
Published: 2013-12-09 by Marina MilojevićHerbal Essences is launching its very first premium line. The collection is slated for release in January 2014, and it is named Naked.
Herbal Essences Naked Collection is made from three sub-lines, each designed for one of the major hair care concerns – Volume, Moisture and Shine. The whole collection features 11 different products, and their prices are, on average, nearly 30% higher than the prices of the existing lineup. In the words of April Anslinger, associate marketing director for Herbal Essences and Aussie, the prices are higher because the brand is investing in the fragrance experience. The formulas have an updated minty scent and use the natural tapioca pudding for dry shampoo technology. The dry shampoo formulas are reinvented and now they are creating a fine mist that it doesn’t leave “a concentrated white circle on your head”. In addition to wet and dry shampoos, the collection also includes conditioners and cleansing and styling aids.