Introducing AVEENO® LIVING COLOR™ Collection for Color Treated Hair

The AVEENO® Brand, a pioneer in the study of natural ingredients has launched a new line of hair care products to help keep your hair color vibrant and to reveal naturally beautiful and helathy-looking hair.

LIVING COLOR™ Collection is specially formulated with ACTIVE NATURALS® Ingredient Lupine Botanical, which is scientifically shown to seal the hair cuticle, protect color barrier and preserve essential moisture and shine. Seamlessly combining the very best of nature with the power of science, the AVEENO® LIVING COLOR™ Collection was developed by a team of experts, including eco-friendly celebrity stylist Patrick Melville.

AVEENO® LIVING COLOR™ collection includes:

- AVEENO® LIVING COLOR™ Shampoo for Fine Hair

- AVEENO® LIVING COLOR™ Conditioner for Fine Hair

- AVEENO® LIVING COLOR™ Shampoo for Medium/Thick Hair

- AVEENO® LIVING COLOR™ Conditioner for Medium/Thick Hair

- AVEENO® LIVING COLOR™ Shine Glaze

LIVING COLOR™ collection (SRP $6.49 - $7.49 for a 10.5 oz. bottle) is available at National food, drug and mass merchandisers.