Introducing Estee Lauder Revitalizing Supreme Global Anti-Aging Creme

Estée Lauder is launching the Revitalizing Supreme Global Anti-Aging Crème in February 2012. What is so special about this product is that it is the world’s first antiaging skin care product designed exclusively for European women.

Jane Hertzmark Hudis, global brand president of Estée Lauder, said in an interview with WWD that everything about this crème, starting from the development process, texture and scent, and all the way to advertizing, has been based on research conducted with their European customers.

According to this interesting research, women in Europe prefer using cream over serum. In Asia, for example, 52% of women regularly apply a serum, while in Europe only 21% of women do the same. On the other hand, half of the sales of skin care products in Europe are in the antiage category.

The Revitalizing Supreme Global Anti-Aging Crème is based on black bamboo extract, which has an unique ability to trigger the levels of Nrf2 gene, responsible for longevity and protection against aging. Moreover, formula uses SIRT-1 Technology to boost natural regenerative functions of cells, and microdrops of water to moisturize the skin. With regular use, the skin will become smoother, clearer, more even and firmer.

The product will become available in February, all across the Europe, retailing at 86 euros, or $115.70 at current exchange, for the 50-ml. jar and 56 euros, or $75.35, for the 30-ml. version.