Introducing ILIA Pure Lip Care - A New, Prestige Line Of Natural And Organic Lip Products

We invite you to enter the world of completely pure lip care named ILIA. This revolutionary brand has just launched a new, prestige line of natural and organic lip products that combine superior color performance and nourishing organics for a unique balm, gloss and lipstick in one.

Sasha Plavsic, the creator of ILIA Pure Lip Care took her inspiration from heritage and health. A passion for organic living and holistic health was ignited in her while watching her younger brother grow into an Olympic athlete despite acute asthma and allergies. After spending several years in branding and marketing for fashion labels in London, New York and Southern California, Sasha returned to her native Vancouver in 2009 and reconnected with her mother who had always filled the home with natural products, but came up short with modern cosmetics. It became clear to Sasha that organic makeup was in need of its own “re-branding” – new, contemporary colors, superior packaging and product performance.

With all this in mind, ILIA Pure Lip Care was born. This versatile, organic lip product works as a balm, gloss and lipstick, while combining superior color performance and nourishing organics. It's easily worn for a subtle tint of color or layered for increased intensity, with shades ranging from chic nude to shocking coral and midnight red. The formula is created with 85% certified organic, bioactive botanicals including the moisturizing and hydrating elements of Jojoba oil, Cocoa Butter and Vitamin E. Fresh pomegranate delivers natural antioxidants for protection against free radicals, while essential oils of jasmine and orange blossom create an uplifting scent. The result is pure lip care - free of synthetic preservatives, fillers and petro-chemicals. ILIA Pure Lip Care comes in a lipstick form, goes on with a hint of shine like a gloss, with the benefits of a balm. Each shade will appear slightly different, depending on the natural color of your lips. The unique formulation of the product allows you to layer the shades together to create a personalized color.

The debut collection of ILIA Pure Lip Care (SRP $24) is comprised of six shades of organic lip conditioners that complement every woman, each housed in a sleek, recycled aluminum case.