Introducing Pitta Collection from DoshaCare - Customized Ayurvedic Skincare

According to the centuries-old Indian Ayurvedic philosophy, the hottest part of the summer and early fall represents the fire element. Excessive fire in the environment can cause us to become imbalanced and is described by Ayurveda as the Pitta Dosha. At this time of year when there is a predominance of Pitta we can all experience some skin sensitivity and be prone to rosacea or acne.

The innovative formulations of the DoshaCare Customized Ayurvedic Skincare combine Ayurvedic philosophy with the best of Western technology to produce an effective and powerful hybrid. DoshaCare educates consumers on their primary and secondary Doshas, allowing them to select the proper skincare regimen to achieve balance for their specific mental and physical characteristics.

Each DoshaCare product, made up of 98 percent natural and organic ingredients, comes from socially and environmentally sustainable sources and the brand has been certified as members of the Green Business Network. The packaging yields to the highest standards of environmental responsibility, with post consumer recycled paper, soy ink and some of the packaging made with up to 70 percent recycled materials.

The DoshaCare Pitta Collection blends the healing benefits of traditional Ayurvedic botanicals and pharmaceutical grade essential oils to soothe and calm Pitta aggravated skin conditions. The Pitta collection includes:

- DoshaCare Pitta Cleansing Bath is a gentle facial cleanser which de-stresses, protects and soothes your skin. The formula is infused with all-natural, anti-inflammatory and healing ingredients, such as Turmeric, Neem and Aloe Vera which help to comfort inflamed, acne-prone Pitta skin that has been damaged by pollution, temperature extremes, harsh detergents, stress, poor diet or hormonal imbalances.

- DoshaCare Pitta Soothing Masque is a cooling facial mask which moisturizes, soothes, repairs and detoxifies acne-prone and visibly irritated complexions through a high concentration of Ashwaganda, Panthenol and Gotu Kola. The formula is also infused with Kaolin, commonly known as China Clay. Comprised of Silica, Calcium, Zinc and other rich minerals, this masque helps draw out impurities and toxins, and nourishes your complexion.

- DoshaCare Pitta Soothing Elixir is a concentrated facial treatment formulated with traditional Ayurvedic botanicals such as Tulsi, Bhrigraj and Gingko Biloba, which deeply nourish the skin. This powerful elixir helps calm skin irritation and other discomforts on contact while reducing the appearance of redness, common among people who have a predominance of Pitta in their nature.

- DoshaCare Pitta Soothing Moisturizer is a lightweight, high-quality facial moisturizer which hydrates, soothes and protects your skin, while also staving off the signs of aging. The formula is infused with Neem, Gotu Kola, Amla and other all natural, traditional Ayurvedic ingredients combined to treat the skin and help soothe the acne-prone and visibly irritated complexions, that characterize people who have a predominance of Pitta in their nature.

DoshaCare products are available at www.doshacare.com, and fine salons, spas and Ayurvedic Wellness centers and Yoga Studios.

ABOUT AYURVEDA:

Ayurveda is a 5000-year old natural healing system that originates in the ancient traditions of India and is now considered one of the leading forms of holistic medicine available in the west. According to Ayurvedic tradition, each of us inherits a unique mix of three mind/body constitution that affect our specific mental and physical characteristics. When we find ourselves emotionally or physically out of balance, most like we have made a departure from daily rituals that provide nourishment to our mind and body. The three constitutions, Vata, Pitta and Kapha, are called “Dosha’s”. Most of us have one or two doshas which are most lively in our nature, with the remaining ones less significant. Go to www.doshacare.com to discover your skin Dosha.