Makeup

Introducing They're REAL! - A New Mascara From Benefit Cosmetics

Published: 2011-06-07 by Ines Markovic

Benefit Cosmetics created a new mascara which does it all - lifts, curls, separates and provides dramatic length and volume, taking your lashes beyond belief!

They're Real! Mascara has a long-wearing formula which won't smudge or dry out, and a specially designed brush that allows for perfectly flawless application. It's available in just one shade - black, but that's more than enough when you imagine all the wonderful things it does to you lashes.

The research results show:

100% saw long-wearing results
94% saw dramatic length and volume
90% saw base-to-tip curl
94% saw visible lift

It's also easy to use, just follow these directions to achieve the perfect looking lashes: Position wand horizontally and wiggle from side to side, base to tip, to achieve maximum volume, length and lift. Hold wand vertically and stroke upward to curl and separate.

They're Real! Mascara ($22.00) will be available from July 2011, but Benefit offers you a chance to be the first to get it before it hits the shelves! The special One-Day-Only Flash Sale Event will take place on Friday, June 10, 2011 in select cities in the US and Canada.

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