Kerastase Discipline hair-taming line
Published: 2014-05-16 by Marina MilojevićKérastase, the famous Parisian luxury hair care brand is celebrating its 50th anniversary this year. To mark this special occasion, Kérastase has prepared an exciting new launch, a completely revolutionary hair-taming collection named Kérastase’s Discipline!
Kérastase Discipline is developed for a very specific group of customers – for people who are not graced with easy-manageable hair. If you hair is frizzy, unruly and very hard to tame Kérastase promises to bring a solution that would work for a long time. The Kérastase Discipline is described as a completely nonaggressive, noninvasive and caring treatment that promotes the repair of hair to tame and restrain it without making it stiff and immobile. Kérastase Discipline treatment is different from all traditional at-home smoothing treatments and in-salon permanent treatments. While the home treatment can weigh hair down, and professional treatments may lead to artificial-looking hair, the Kérastase Discipline tames the unruly hair by creating natural-bouncing locks. Kérastase Discipline is formulated with Morpho-Keratine complex, which blends serine, glutamic acid, arginine and wheat protein – ingredients responsible for consolidating hair fibers and creating a smooth and soft surface. After the three-step treatment – which takes about 45 minutes to complete and doesn’t involve any chemical alteration of hair fibers – the hair should be easier to blow-dry, it will he even more shiny, more resistant to humidity, and frizz-free for no less than 72 hours.