KeSARI, the new ritual in beauty, launches premiere product Triphala Radiance Firming Serum

KeSARI, a new skin care line inspired by India’s natural healing ingredients and ancient traditions, announces its first product, Triphala Radiance Firming Serum. This firming and rejuvenating serum is made from time-honored, Indian extracts, Triphala and Saffron, and modernized by incorporating a Peptide Complex and a special Poly-Pore© time-released Retinol to brighten and tighten your skin.

India, a land of inspiration, fantasy, color, beauty and mystique, is home to an estimated 13,000 plant species, 18 official languages, and over 1000 dialects. A culture based on spirituality and serenity, India embraces the intricate practices of beauty with ancient and sacred traditions that continue to guide the rituals of daily life. KeSARI modernizes ancient traditions to create a beauty product that women can use as a daily ritual for beautiful, radiant skin. Inspired by eastern beauty methods, KeSARI ingredients have been advanced to create the most efficacious firming serum available.

KeSARI means Saffron in Hindi. The expensive and potent natural resource is known as the Spice of the Gods and has been used in Indian beauty rituals for centuries to firm and smooth dry skin. Coming from the dried stigmas of the saffron crocus, it takes 75,000 blossoms or 225,000 hand-picked stigmas to make a single pound. One ounce of saffron is literally worth its weight in gold.

“Beauty practices originated in India. One of the oldest and most sacred traditions is performed the day before a bride’s wedding ceremony. Ubtan, a mixture of Indian spices including saffron, is rubbed all over the brides face, hands and feet to rejuvenate and brighten her skin for her wedding day,” says Creative Director of KeSARI, Richa Purohit.

KeSARI will debut its newest product on HSN on Saturday, August 7^th. In partnership with the release of the movie Eat, Pray, Love, KeSARI Creative Director, Richa Purohit will go on air to introduce the Triphala Radiance Firming Serum during HSN’s day dedicated to products inspired from India.

KeSARI’s Triphala Radiance Firming Serum will be available on www.HSN.com for $44.50, 1.7 fl. oz./50 ml.