Lancôme Absolue L’Extrait Elixir-Concentrate and the Ultimate Beautifying Lotion
Published: 2014-08-19 by Marina MilojevićLancôme will launch two new products its Absolue L’Extrait collection. This time, the famous Parisian brand introduces the Elixir-Concentrate, another high-end anti-aging product formulated with Lancôme’s proprietary Lancôme Rose native cells, and its complementing Ultimate Beautifying Lotion.
The exclusive new skin care treatments are based on the same old
Absolue Pressé of Lancôme Rose native cells, which is Lancome’s most powerful rejuvenation elixir. It harnesses the properties of the rose native cells to help you achieve firmer, more elastic and more radiant skin. This cutting-edge ingredient targets multiple signs of aging, while mineral powders, dissolved in the rich, nutritious formula, mattify the skin on application. The texture of the Absolue L’Extrait Regenerating and Renewing Ultimate Elixir-Concentrate is described as a fluid, gel-like emulsion, which is easily applied with a smoothing petal-shaped applicator. The applicator is specifically designed to deliver alternating hot and cold effect, thus boosting the skin’s microcirculation. According to the consumer tests, you can expect -15% reduction in wrinkle visibility, immediately following the application, and no less than -26% reduction after four weeks.Both products are launching in September, backed by the promotional campaign featuring the brand’s celebrity ambassador Julia Roberts. Roberts, who is also appearing as the face of the La Vie est Belle fragrance, is here featured in here most seductive edition, wearing a long black evening gown, and showing off her legs. The campaign visuals were made by Mert Alas and Marcus Piggott.