L'Oréal Paris x Balmain Color Riche Lipstick Collection

L’Oréal Paris announces the new collaboration with the fashion house of Balmain. Balmain’s creative director Olivier Rousteing is to work on the upcoming capsule collection of Color Riche lipstick, the iconic affordable lipstick which is sold worldwide every three seconds.

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MY BALMAIN X L'ORÉAL COLLECTION #balmainxloreal #couturebeauty #comingsoon #dreamcometrue
because WE ARE ALL WORTH IT @lorealmakeup #becauseweworthit}

"L’Oréal Paris and Balmain share the same strong vision of femininity and the same goal, to empower women and offer them diverse ways to express themselves. With this collaboration, I’m thrilled to make this idea tangible for every woman around the world," explained Rousteing to wwd.

"This collaboration builds on the partnership between L’Oréal Paris and Paris Fashion Week, which seeks to democratize runway beauty for everyone. Accessible beauty and high fashion now have a symbolic meeting point: This new Color Riche limited collection with Balmain Paris," said Pierre-Emmanuel Angeloglou, L’Oréal Paris global brand president.

Olivier Rousteing oversees the creative direction of the upcoming 12 new shades, packaging design of the product and the advertising campaign. Twelve new shades will be divided in three color themes, lunching in early September, just in time for Fashion Week. Lipsticks will be available in several different finishes, like matte and metallic. From what we can see, the colors are versions of red, pink and purple.

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"Jewel Edition" that includes the three star shades will also be available, sold exclusively in Balmain stores, plus some other high-end retailers.