Makeup

Max Factor Excess Volume Extreme Impact Mascara & Excess Intensity Liner

Published: 2013-11-14 by Marina Milojević

Max Factor has launched its new mascara and a brand new liner - Excess Volume Extreme Impact Mascara & Excess Intensity Liner.

Max Factor Excess Volume Extreme Impact Mascara is dual-ended mascara that is supposed to be used in two steps. The new Excess mascara firstly creates an extreme volume and then coats the lashes in intensifying dark lacquer that ensures excessive lash impact all day long! Excess Volume Extreme Impact Mascara features a volumizing base that thickens the lashes, while the dark lacquer seals in volume and contributes to the polished, jet-black finish. The product is claimed to provide intense dark color that lasts all day and night, even though it can be easily removed whenever with an oil-based remover. Max Factor Excess Volume Extreme Impact Mascara is available in Black and Brown.

Pat McGrath , who is Max Factor Global Creative Design Director, has used the new mascara to create a special trendy Wet-Lash Look : "I used Max Factor Excess Volume Extreme Impact Mascara to create a really stand-out look. This season is all about amplification - That lashes are full and volumized but overpriced jet-black with an intense lacquer finish, take your look from ordinary to extraordinary! It's a new level of intensity lash. I call it the Wet-Lash Look. " To get the look use the volumising base end of the Max Factor Excess Volume Extreme Impact Mascara on the lashes first. Start at the end of the lashes, hold the wand horizontally and simply move it from side to side. Then apply three coats of mascara to the upper and lower lashes, but make sure not to allow the formula to dry between coats. Finish the look by applying two coats of intensifying lacquer on still wet mascara. This will intensify and seal the wet-lash look.

Another new product is Max Factor Excess Intensity Liner, which is a waterproof eye pencil in a stick. The product is designed to ensure perfect application, while its formula lasts throughout the day and night. Tomas Lenneryd, Award-Winning Make-Up Artist and a member of the Max Factor international team, has described the color payoff as “rock-solid as a tattoo, until you wash it off!” The Excess Intensity Liner is available in six shades: Excessive Gold, Excessive Aqua, Excessive Green, Excessive Charcoal, Excessive Silver and Excessive Brown.

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