Max Factor Facefinity All Day Primer

May sees the launch of Max Factor’s new Facefinity All Day Primer, a product that promises to extend the wear of your foundation, while protecting the skin from harmful UV radiation.

Following the success of its Facefinity All Day 3-1 Foundation, Max Factor has decided to launch the Facefinity All Day Primer, which focuses on priming benefits combined with sebum control and SPF 20. While the Foundation blends all benefits of a primer, foundation and concealer in one single product, the Facefinity All Day Primer focuses on extending the wear of foundation, controlling the production of oil and sweat, and targeting all of the important reasons that can cause foundation to smear and fade during the day.

Max Factor Facefinity All Day Primer has a beautiful lightweight texture. The white fluid-cream quickly dries into a soft translucent finish that extends foundation wear time, absorbs sweat and sebum to help sustain the finish. Max Factor Facefinity All Day Primer SPF20 is launching in April/May 2014. The price for a 30 ml bottle is set at £9.99.