MDNA Skin by Madonna enters the US market!

Madonna’s skincare line, MDNA Skin, which was launched three years ago in Japan, will finally become available at Barneys New York in September.

On September 26, the whole collection of 9 stock-keeping units will hit the shelves at Barneys New York counters on Madison Avenue and Beverly Hills, barneys.com, and mdnaskin.com. Barneys will be the exclusive US retail partner for one whole year, and later on the collection may become available elsewhere.

The range, which was originally developed for Madonna’s personal skincare needs, includes a number of products that she readily uses both on-stage and when she’s not wearing makeup or doing shows. The prices range from $50 for The Face Wash, to no less than $600 for a Rejuvenator Set that includes a Chrome Clay Mask with a removal and penetration device named Skin Rejuvenator. The tool can also be purchased individually, for $180.00. The rest of the collection includes:

• The Serum - $240;
• The Eye Serum - $120
• The Rose Mist - $120
• The Eye Mask - $50 to $120;
• The Chrome Clay Mask - $120 to $220
• Mask Remover Sheets - $12

This upcoming November, three new products will join the MDNA Skin collection: a Finishing Cream, Reinvention Cream, and an Onyx Black Beauty Roller.

Speaking about her plans, Madonna has also revealed that she’s planning to expand to men’s grooming, and develop new products for women of color. In addition, MDNA Skin has also developed a new, more affordable product line, with much lower price points. This bouget-friendly collection, designed to accommodate more “traditional” US retailers, is launching for Fall 2018.