Bath & body

Moroccan Beauty Secret Now Available In America

Argan oil, a natural beauty product traditionally used by Moroccan women, will now be available in the United States. Known as "liquid gold," argan oil is one of the most exotic, rare, and beneficial oils on the planet.  This organic oil is produced exclusively in southwestern Morocco and has been used by the women of the local Berber tribe for centuries. 

Argan oil is commonly used on the skin but also works wonders for the hair and nails. It is rich in anti-oxidants, fatty acids, and vitamin E, and absorbs quickly into the skin. Argan oil is a dream come true for the beauty industry.

The production of argan oil is controlled by women’s cooperatives in Morocco. Through fair-trade, argan oil provides the Berber women with a dependable source of income and a means of improving their financial independence, and it opens better access to healthcare and education. 

Unfortunately, the Argan tree is a victim of its richness as well as urbanization. Its overexploitation by European cosmetic companies has led to the near extinction of the tree that once spanned across North Africa.  In less than one century, more than half of the argan trees have disappeared.  The importance of protecting the argan tree has become a key issue for local and international authorities.  In 1998, UNESCO classified the argan forest as a biosphere reserve. 

Cultural Connections will be marketing argan oil in the USA.  In its tradition of staying "green," Cultural Connections will only buy Eco-Cert certified organic argan oil, which guarantees that the oil is produced in an ecologically beneficial way, and is available in environmentally safe, recyclable packaging.  Cultural Connections will donate a portion of its proceeds to Global Fund for Women- a charitable organization based in San Francisco that helps impoverished and abused women around the world. 

Cultural Connections will be selling 2.2 oz containers for $30. For a limited time, you can sign up at their website www.edenallure.com for a discount and future members-only discounts.