NEW butter LONDON Spring/Summer 2011 Nail Polish Collection

butter LONDON, a nail care brand famous for their high quality, non-toxic “3 Free” products introduces its new Spring/Summer 2011 Collection.

Inspired by the “impressionist” style prints that graced Fashion Week catwalks from New York to Paris, this collection represents a reminiscent of Monet’s palettes, with the inclusion of an opal overcoat that speaks to the continued ‘muted/greige’ trend.

Nonie Creme, the Founding Creative Director of butter LONDON and designer of this collection, says: “There is a strong move toward ‘retro’ colours this season, with many designers looking at Halston era glamour and style. Although beige, greige and natural nails were a strong direction, consumers want to see something new and exciting on the shelves. butter LONDON’s S/S 2011 collection is all about “pops” of colour that feel unique and edgy but relevant – our trademark!”

butter LONDON Spring/Summer 2011 Collection includes 5 nail polish colours with unique names that tell their own story:

• Blagger - A person with a silver tongue; a charlatan. The color is striking cobalt blue.
• Hen Party - British term for a bachelorette party, where groups of women frolic through the West End of London. The color is sheer opal that looks neutral and stunning alone and on-trend as an edgy overcoat on top of any shade.
• Teddy Girl - “Teddy Boys & Girls” was a youth culture movement in Britain known for its “Rockabilly” clothing, an eclectic blend of rock-n-roll and a hillbilly. The color - Pale retro bubblegum pink, featured on the catwalk of a top Brit designer for S/S 2011.
• Dosh - British slang for money or cash. “Can I have a bit of dosh, love?” The color is molten apple green with a touch of metallic gold.
• Lady Muck - A term for an arrogant, conceited woman; a snob. The color - powdery periwinkle blue, slightly on the grey side and infused with pearl pigment for a soft, sexy sheen.

Among many butter LONDON fans, you can find celebrities like Kate Moss, Miley Cyrus, Rihanna, Mandy Moore, Hilary Swank, Amy Adams, Kelly Osbourne, Heidi Klum, Daisy Lowe and Courtney Cox.

butter LONDON’s full product range is available from the butter LONDON flagship store located in Seattle-Tacoma International Airport (Concourse C), as well as online www.butterlondon.com and select luxury retailers.